Closing Date: 4 May 2025
Gauteng
Full-time
JOB PURPOSE
Be a custodian of the brand. Create, execute and monitor brand strategies that
deliver on brand requirements. Report, monitor and analyse marketing and brand
activities and maintain a keen interest in the growth and profitability of the
overall business.
RESPONSIBILITIES
Marketing Execution
Deliver specified outcomes and provide others with expert advice while working
within established marketing programs.
Create brand prominence through co-ordinated activities and communication.
Deliver against business metrics through multiple activities and touchpoints.
Brand Strategy and Effectiveness
Manage brand(s) and coordinate brand support activities, using brand tracking
and/or performance analysis to inform future brand activities.
Develop and implement an integrated brand strategy to yield optimal business
results.
Brand Positioning
Assist in achieving brand positioning and lead on contributing ideas to brand
plans.
Marketing Communications
Develop and deliver marketing communications campaigns across all media to
support the business plan and increase sales.
Effectively utilise all channels, in an integrated and co-ordinated manner to
deliver on brand strategy.
Identify suitable brand opportunities and execute accordingly.
Data Collection and Analysis
Collate and analyse data using pre-set tools, methods and formats. Involves
working independently.
Portfolio Management
Deliver small project workstreams, carrying out specified project activities within
defined time and quality parameters and ensuring adherence to the prescribed
project management methodology.
Stakeholder Engagement (Internal and External)
Contribute to stakeholder engagement through identifying stakeholders, finding
out their needs/issues/concern and reacting to these by arranging meetings and
events and drafting supporting materials to promote understanding and
commitment.
Agency management: Manage day-to-day agency operations in order to achieve
optimal return from agency resources.
Internal and external supplier management: Co-ordinate and collaborate with all
relevant stakeholders to ensure delivery of brand strategy through the entire
value chain.
Marketing Impact Assessment
Support the collection of data and participate in reviews of marketing activities to
identify opportunities for improvements.
Personal Capability Building
Develop own capabilities by participating in assessment and development
planning activities as well as formal and informal training and coaching; gain or
maintain external professional accreditation where relevant to improve
performance and fulfill personal potential. Maintain an understanding of relevant
technology, external regulation, and industry best practices through ongoing
education, attending conferences, and reading specialist media.
Operational Compliance
Develop knowledge and understanding of the organisation’s policies and
procedures and of relevant regulatory codes and codes of conduct to ensure
own work adheres to those standards. Obtain authorisation from a supervisor or
manager for any exceptions from mandatory procedure.
Ensure strict brand governance on all internal and external communications and
application of brand CI.
BEHAVIORAL COMPETENCIES
Drives Results
Consistently achieves results, even under tough circumstances. For example,
emphasizes the importance of results; encourages a sense of urgency in others;
challenges poor outcomes or unproductive behaviors. Provides assistance or
encouragement to help others over obstacles.
Manages Complexity
Makes sense of complex, high quantity, and sometimes contradictory information
to effectively solve problems. For example, asks questions to encourage others
to think differently and enrich their analyses of complex situations. Accurately
defines the key elements of complex, ambiguous situations.
Business Insight
Applies knowledge of business and the marketplace to advance the
organization’s goals. For example, has a sophisticated grasp of business drivers,
finds new ways to increase own contribution. Stays attuned to business and
industry changes, ensures own activities remain aligned to key objectives.
Communicates Effectively
Develops and delivers multi-mode communications that convey a clear
understanding of the unique needs of different audiences. For example, tailors
communication content and style to the needs of others. Pays attention to others’
input and perspectives, asks questions, and summarizes to confirm
understanding.
Plans and Aligns
Plans and prioritizes work to meet commitments aligned with organizational
goals. For example, strengthens alignment and coordination between own work
and others’, providing well-sequenced activities and exact time frames. Foresees
and resolves many potential bottlenecks and delays.
Ensures Accountability
Holds self and others accountable to meet commitments. For example, tracks
performance and strives to remain effective, learning from both successes and
failures. Readily takes on challenges or difficult tasks and has reputation for
delivering on commitments.
Organisational Savvy
Maneuvers comfortably through complex policy, process, and people-related
organizational dynamics. For example, builds support for ideas among key
decision makers and stakeholders. Anticipates political difficulties and identifies
ways to overcome any resistance.
Optimises Work Processes
Knows the most effective and efficient processes to get things done, with a focus
on continuous improvement. For example, pays close attention to a variety of
metrics and benchmarks; determines both major and subtle ways to optimize
processes. Swiftly resolves process breakdowns; takes steps to ensure that
problems do not recur.
Being Resilient
Rebounds from setbacks and adversity when facing difficult situations. For
example, has excellent composure and professionalism, even in very difficult
situations; acts as a steadying force or role model for others. Skillfully
overcomes obstacles, learns from failures, and uses these lessons to improve
subsequent efforts.
Persuades
Uses compelling arguments to gain the support and commitment of others. For
example, positions and packages ideas so that they will resonate strongly with a
wide variety of stakeholders. Uses strong logic and compelling evidence. Works
with others to find creative win-win solutions; achieves consensus through
compromise.
SKILLS Brand Management and Development
Use comprehensive knowledge and skills to act independently and guide and
train others to maximise a brand’s impact and market value by managing and
developing all aspects of the brand.
Verbal Communication
Apply comprehensive knowledge and provide guidance and training to others on
how to use clear and effective verbal communications skills to express ideas,
request actions and formulate plans or policies.
Commercial Acumen
Apply understanding of the business environment and objectives to develop
solutions, and provide technical assistance when necessary.
Presentation skills
Use comprehensive knowledge and skills to communicate with other people and
provide guidance and training to others on how to speak in a clear, concise and
compelling manner.
Action Planning
Work independently and provide technical guidance when required to develop
appropriate plans or perform necessary actions based on recommendations and
requirements.
Customer and Market Analysis
Apply comprehensive knowledge and/or skills and provide guidance and training
to others on how to conduct research and analyse data and develop a
comprehensive understanding of customer and market conditions that enables
maximum return on investments.
Data Collection and analysis
Work independently and provide technical guidance when required on how to
analyse data trends for use in reports to help guide decision making.
Planning and Organising
Use comprehensive knowledge and skills to work independently and provide
guidance and training to others to plan, organise, prioritise and oversee activities
to efficiently meet business objectives.
Computer skills
Support business processes independently by understanding and the effectively
use of standard office equipment and standard software packages, and provide
technical guidance as needed.
Microsoft Office Suite
Assessment
Work independently and provide technical guidance when required to analyse
data from multiple sources to draw appropriate conclusions and make suitable
recommendations.
Review and Reporting
Work independently and provide technical guidance when required on how to
review and create relevant, lucid and effective reports.
EDUCATION
General Education
- Grade 12/ SAQA Accredited Equivalent (Essential)
- Undergraduate Degree in Marketing/Advertising / Communications Qualification or equivalent (Essential)
- Postgraduate Marketing/Advertising/Communications qualification (Advantageous)
EXPERIENCE
General Experience
- 3 – 5 years’ Brand Management experience (Essential)
- Agency experience (Essential)
- Traditional and Digital Media experience in both buying, planning and strategy (Advantageous)
Managerial Experience
1 – 2 years’ experience of supervising and directing people and other resources
to achieve specific end results within limited timeframes (Advantageous)
