Marketing Manager

About this role

FirstRand is hiring a Marketing Manager for RMB International, the corporate and investment bank arm of FNB, based in Johannesburg. The role supports RMB’s international growth by shaping and running marketing and communications across the UK, USA, India, China and other cross-border markets.

What you’ll do

• Turn the international business strategy into an annual marketing and communications plan, with budgets and delivery roadmaps.
• Work with local teams to build market plans that fit each country’s rules, culture and business priorities, while keeping the RMB brand consistent.
• Lead integrated campaigns across digital, social, PR, content, advertising, events and client engagement.
• Manage RMB-owned events, sponsorships and conference participation, and measure their return.
• Brief and manage agencies and specialist suppliers so work is delivered on time and within budget.
• Use research, client insight and competitor analysis to guide messaging, channel choices and spend.
• Plan, track and report on marketing budgets and performance, and correct course where needed.

What you need

• A Bachelor’s degree in Marketing, Business, Communications or a related field.
• At least eight years of experience in marketing, advertising, communications, media or an integrated marketing role. Experience in financial or professional services is ideal.
• A proven record of building and running integrated marketing and communications initiatives.
• Experience managing brands, campaigns or stakeholder programmes across several countries or cultural markets.
• Experience working with advertising, media, digital, PR, content, events and other specialist agencies.
• Working knowledge of brand management, public relations, digital marketing, client engagement, sponsorship and events.
• Strong analytical, strategic and commercial thinking, with excellent written, verbal and presentation skills.
• Experience managing complex projects, budgets, timelines and several stakeholders at once.

Is this job for you?

This role suits an experienced marketer who likes to take ownership and keep work moving across time zones. You should be comfortable simplifying complex ideas, handling competing deadlines and adapting your approach for different markets.

Tips before you apply

• Have your degree certificate and a current CV ready. Check that your CV shows the full eight years of relevant experience, with dates.
• Give examples of international or multi-market campaigns you have led, including the budget size, the markets and the results.
• Include a short portfolio or case study of an integrated campaign or event you managed, with clear measures of success.

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