PR & Events Officer - Poetry

About this role

Cape Union Mart International is looking for a PR & Events Officer to join the marketing team for its Poetry brand in Cape Town. The role helps Poetry get noticed through events, influencer and brand friend partnerships, press activity and brand collaborations.

You will act as the link between Poetry’s business goals and the PR work done with external PR support. You will shape ideas and also carry them out.

What you’ll do

• Help plan PR strategies for the year and each season, working with external PR support and the Head of Marketing.
• Turn business needs into PR ideas, and make sure PR work supports campaigns, events and collaborations.
• Plan PR events and launches, from the venue to the guest list, in line with the Poetry look and values.
• Build and manage relationships with influencers, media personalities and brand friends, including gifting, contracts and content tracking.
• Write and edit press releases, media alerts and press kits, and pitch stories to the media.
• Track PR coverage, influencer results and event success, then report clear insights and recommendations to the Head of Marketing.

What you need

• 3 to 5 years of experience in PR, communications or events.
• Strong writing and editing skills for press releases and media copy.
• Proven experience in event management and influencer partnerships.
• Strong organisational and project management skills.
• Confident communicator who can represent a brand in public.
• Advantageous: experience in fashion, retail or lifestyle brands.
• Advantageous: established media and influencer contacts in the fashion or lifestyle space.

Is this job for you?

This role suits someone who enjoys brand storytelling and building relationships. You should be comfortable with both planning and hands-on work, and able to stay calm when several projects run to tight timelines.

It is a good fit if you already know the fashion or lifestyle world and enjoy working closely with internal teams and outside partners.

Tips before you apply

• Prepare a CV that lists specific PR and event projects, with your role and the results where you can show them.
• Include a writing sample, such as a press release or media piece you have written, if you have one.
• Show your influencer and media network clearly, and explain how you have managed partnerships from start to finish.