Senior Copywriter

About this role

Capitec is looking for a Senior Copywriter to work in its creative team in Stellenbosch. The role is about creating clear, audience-focused copy and campaign ideas that build the brand and support business goals across every customer touchpoint.

What you’ll do

• Write campaign concepts, headlines, taglines, scripts and longer content for TV, radio, digital ads, social media and customer communications.
• Turn complex marketing briefs into creative work that fits the brand’s tone and communication principles.
• Take part in campaign ideation and help shape messaging and brand storytelling.
• Work with designers, marketers, product teams, agencies and other stakeholders on integrated campaigns.
• Check that all copy meets brand, legal, compliance and quality standards, and keep the voice consistent across channels.
• Adapt messages for different audience segments and present your creative recommendations to stakeholders.

What you need

• 5+ years of professional copywriting experience.
• Proven experience in an advertising agency, creative agency or brand marketing environment.
• Experience delivering through-the-line marketing campaigns.
• A portfolio that shows work across traditional and digital channels. A creative portfolio link must be shared with your application.
• Strong conceptual and campaign development experience.
• Exposure to financial services, retail or consumer brands.
• A relevant qualification in advertising, marketing, creative writing or a related creative field.
• Ability to write or communicate in an African language. Sesotho is preferred and isiZulu is advantageous.
• Qualifications from advertising-focused institutions such as AAA School of Advertising, Vega School or Red & Yellow are advantageous.
• Strong skills in script writing, digital content, social media copy, content strategy and editorial review.
• A clear criminal and credit record (condition of employment).

Is this job for you?

This role suits an experienced copywriter who can move between TV, radio and digital work with ease. You should enjoy thinking about strategy as well as writing, and be comfortable presenting your ideas to others. Strong commercial awareness and good stakeholder skills will help you do well here.

Tips before you apply

• Prepare a portfolio that clearly shows campaigns across both traditional and digital channels, and have the link ready before you apply.
• Highlight the through-the-line campaigns you led, and explain your role in the concept and the results you can show.
• If you speak Sesotho or isiZulu, say so clearly on your CV and give an example of multilingual copy you have written.

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