Content Lead

About this role

Discovery is looking for a Content Lead based at its Sandton office. You will own the content strategy and delivery for Discovery Invest and Cogence, helping build awareness of both brands in the investment and financial services market.

What you’ll do

• Write and develop content for many audiences and formats, including educational, branded, thought leadership and media content.
• Support PR and earned media strategies with content that strengthens media relations and reputation.
• Build content strategies for both brands, based on business goals, audience needs and platform requirements.
• Turn business and communication briefs into clear content approaches, narrative frameworks and execution plans.
• Plan daily content operations and delivery schedules, and project manage larger initiatives with several stakeholders or contributors.
• Manage freelance writers and brief external partners such as designers, agencies and PR specialists.
• Support executive content, including speeches, opinion pieces, briefing materials and senior stakeholder narratives.
• Mentor junior content and writing talent, and keep tone, voice and quality consistent across all outputs.

What you need

• A relevant tertiary qualification in marketing, communication, journalism, writing or a related field.
• 8 to 12 years of senior experience in content, communications, or agency and PR environments.
• Extensive professional writing and content development experience, with a strong record of work for brand, media and stakeholder channels.
• A proven track record of owning content strategies from brief to execution at a senior level.
• Experience across digital platforms, and in developing content strategies for business units, stakeholders or brands.
• Understanding of PR and communications principles, including media relations, message framing and reputation management.
• Strong project management and organisational skills, with high attention to detail.
• Proven credibility when advising senior executives and leadership teams.
• Experience in investment and financial writing (preferred or advantageous).
• Experience in regulated or financial services environments, or the ability to get up to speed quickly (advantageous).

Is this job for you?

This role suits a senior writer who also enjoys planning and leading. You should be comfortable advising executives, managing several priorities at once, and working with both internal teams and outside partners. An interest in investments or financial services will help you stand out.

Tips before you apply

• Prepare a portfolio with samples of brand, PR, thought leadership and media writing, and note the role you played in each.
• Show your 8 to 12 years of senior experience with specific examples of content strategies you owned from brief to delivery.
• Highlight any work in investment, financial or regulated environments, even if it is only one project.

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