Senior Marketing Consultant: Acquisition

About this role

Discovery is looking for a Senior Marketing Consultant for its Acquisition team in Matlala, Gauteng. The role sits in the new business growth portfolio and focuses on bringing in new customers through paid advertising.

You will shape campaign strategy and briefs. The Paid Advertising team handles the day-to-day platform work, so your focus is on strategy, creative direction and results.

What you’ll do

• Turn business and marketing goals into paid advertising campaign strategies, including target audiences, messaging, propositions and customer journeys.
• Work with the Paid Advertising team on channels, media and audience approaches, and question their recommendations and results.
• Read campaign performance numbers such as click-through rate, cost per lead, cost per acquisition and return on advertising spend, and turn them into practical changes.
• Write clear creative briefs and work with creative teams, designers and agencies on channel-specific adverts.
• Make sure adverts, landing pages and lead journeys fit together and match the wider brand.
• Lead campaigns from brief to launch, optimisation and review, and coordinate internal teams and agency partners.
• Present strategies and results clearly to senior stakeholders.

What you need

• A relevant Bachelor’s degree or diploma in Marketing, Communications, Commerce, Digital Marketing or a related field.
• At least four years of relevant marketing or industry experience, including campaigns with a strong paid advertising component.
• A solid understanding of digital paid media, especially paid search, paid social and online video.
• Experience working with paid advertising specialists, media agencies or performance marketing teams.
• Experience writing campaign strategies, marketing briefs and creative briefs.
• Experience using campaign results to improve marketing activity.
• Strong commercial, analytical, project management and presentation skills.
• Advantageous: experience in insurance, financial services or another regulated industry.
• Advantageous: exposure to Google Analytics 4 or similar analytics tools.
• Advantageous: experience with CRM, remarketing, first-party audiences or marketing automation.
• Advantageous: experience using generative AI or AI-assisted design tools.
• Advantageous: experience building performance-led creative and structured tests.

Is this job for you?

This role suits a marketer who is strong on strategy and creative first, and who understands paid advertising well enough to challenge specialists. You should enjoy turning numbers into better campaigns and explaining your ideas to senior people. This is not a hands-on media buying role.

Tips before you apply

• Have your degree or diploma certificate and a detailed CV ready, with dates for each role.
• Show campaign examples where you set the strategy or brief, and say what results you measured.
• Name the paid search, paid social or video campaigns you have worked on, and the teams you worked with to deliver them.