Marketing Communications Manager

About this role

Libstar’s Select Products cluster is looking for a Marketing Communications Manager based in Montague Gardens, Western Cape. The role leads marketing, brand and communication for the cluster’s portfolio of brands. The goal is to grow awareness, customer engagement, market share and sales in a way that supports profit.

What you’ll do

• Set the marketing direction: Build a cluster-wide marketing strategy and annual plans for each brand, including the yearly marketing calendar.
• Protect the brands: Act as custodian of the corporate brands. Write and maintain brand guidelines, and check that every channel and piece of material stays on brand.
• Run digital marketing: Look after websites, email, e-commerce, social media including LinkedIn, and paid digital advertising. Track performance against KPIs.
• Lead content and communication: Create corporate and commercial content, presentations, newsletters, announcements and media releases.
• Plan campaigns and events: Run integrated campaigns, and plan the yearly programme of customer events, trade shows and sponsorships.
• Manage suppliers and budget: Brief and oversee agencies, printers and photographers. Build and track the annual marketing budget and measure return on investment.
• Report on results: Keep a monthly marketing dashboard and give management clear reports and recommendations.

What you need

• A relevant degree or diploma in Marketing, Business, Communications or a related field.
• About 5 to 8 years of relevant marketing experience, ideally across several brands or business units.
• Proven experience in marketing planning, brand management, digital marketing, campaign delivery and budget oversight.
• B2B marketing experience.
• Experience in FMCG, food service, food distribution, hospitality, retail or a related sector.
• Experience in a decentralised group or multi-company environment.
• Strong experience managing external agencies and suppliers.
• Advanced skills in Adobe Photoshop and Adobe Illustrator.
• Strong graphic design, layout, photography and image-editing skills.
• Sound packaging design and print-production knowledge.
• Experience creating digital advertising and e-commerce content.
• Ability to read sales reports, marketing performance data, budgets and commercial KPIs.

Is this job for you?

This job suits a senior marketer who thinks strategically but is happy to get hands-on with creative work. You should be organised, commercially minded and comfortable managing several projects at once. You should also enjoy working with suppliers, senior stakeholders and fast-moving teams in a manufacturing and retail setting.

Tips before you apply

• Prepare a CV that shows your results with numbers, such as sales growth, leads or budget savings from past campaigns.
• Include a clear portfolio of brand, packaging and digital work, with a note on your role in each project.
• Write a short motivation that links your multi-brand or FMCG experience to the responsibilities in this advert.

);